Hey guys welcome back! Today I want to talk to you about some research I did regarding my documentary's social media plan. As you know, I have to create a social media plan for my documentary that I will be producing, but in order to do that, I have to research other productions similar to mine so I get a better idea of what would suit my documentary the most.
Because our documentary is about immigration stories, we need to find a target audience that would best suit our documentary. To start, the typical ages for for the us immigrant population is ages 15-64. If you look at the charts below, you can see that it is more around the ages of 38-42.
Now that we have the typical target audience, we can start researching different social media platforms used by our target audience. As you can see on the charts below, as the ages increase, the use of Facebook as their main social media platform increases, so since the target audience for our film is people around the ages of 38-42, it is safe to say that facebook is the best route to go with in our social media as displayed in the charts below.
Media text: “Abstract”
Social media tool: Their main social media tool is Instagram. In my class, we watched this documentary series in class and during that time, I did a little research on their social media. I noticed that their main social media platform was Instagram.
Description of types of posts: Since Abstract is a documentary series that focuses on types of art and their creators, it is assumed that their instagram posts would reflect that art. As you can see below, the types of posts that they put up are unique interpretations of art and this reflects the documentary’s purpose beautifully. Here are a few examples:
Description of how branding is developed: In their posts, they show thousands of pieces of art, even if you wouldn’t normally think that it was art. Their brand is basically that art is everywhere and in all different shapes and forms and they are developing their brand by posting these beautiful pieces of art and writing descriptions and the stories about them in the comments in hope to inspire its viewers to think of abstract concepts and use them to create and build concrete objects and experiences.
Analysis of how you will use this to develop your own social media presence: The idea that they had of posting different abstract arts on their social media each episode is a really cool idea that we will use. This will help us reflect our purpose and develop our brand even further through social media. Social media is something that is used to reach people worldwide and inspire people and that’s exactly what abstract used theirs to do and that’s exactly what we will do as well.
Media text: “March Of The Penguins”
Social media tool: Facebook
Description of types of posts: “March Of The Penguins” typically posts pictures and videos of the penguins featured in the documentary.
Description of how branding is developed: Their brand is developed through the many photographs of the featured penguins. There are also very cute videos of the penguins playing on their social media.Their brand is clear here, extraordinary effort taken by the adult penguins to take care of their young. This is shown in the pictures with the adult penguins being photographed with their young in every picture.
Analysis of how you will use this to develop your own social media presence: This documentary series used a collection of photographs, videos, and film covers. This has helped me get a better idea of what types of things I should post. On my social media, we will now be posting a collection of photographs, videos, and film covers to better engage our audience and develop our help brand even further.
Media text: “Planet Ocean”
Social media tool: Facebook
Description of types of posts: Planet Ocean typically posts pictures and videos of the beautiful ocean animals and views featured in the documentary. Below, you can see a few examples:
Description of how branding is developed: Their brand is developed through the many photographs featuring the ocean and the beautiful creatures in it. They also posted some stuff on earth day thanking the ocean, which is really cool because it helps develop the brand of their documentary. Another thing that they posted was their poster and a live television interview promoting their documentary.
Analysis of how you will use this to develop your own social media presence: This documentary series also used a collection of photographs, videos, and film covers on their social media to promote their film. Seeing this documentary do this as well has helped me get a better idea of what types of things I should post and implemented some cool ideas that the research on “March Of The Penguins” did not. For example, the really cool idea of the interview that they did to promote their film. On our social media, we will now be posting a collection of photographs, videos, and film covers to better engage our audience and develop our help brand even further.
Well guys, there's my research and thank you so much for tuning in! I hope you have a great weekend and i'll see you next week!
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